• Launched by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council of Dubai, in March 2022, Dubai Can is a sustainability initiative aimed at raising awareness of plastic alternatives and sustainability.
  • The initiative saved 104,220 plastic water bottles of 500 ml and 52,110 liters consumed by the fountains installed in the three destinations of Merex Investment.

Dubai-UAE: As part of its participation in the Dubai Can initiative, launched by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Dubai Executive Council, Merex Investment has announced that it has contributed to saving more than 104,000 plastic bottles while 52,000 liters of water had been consumed from the water stations installed at its destinations; The Beach, The Sea and City Walk.

Shahram Shamsaee, CEO of Merex Investment, said: “As owners and operators of world-class outdoor destinations, we are committed to rethinking how urban spaces are designed to create happy and sustainable spaces and how whose people live the city while taking part in protecting the future of our planet. Therefore, our participation in the Dubai Can initiative is part of our commitment to raise awareness, instill a sense of responsibility and encourage our visitors to reduce the use of plastic water bottles.

Launched in March 2022, the initiative aimed to reduce single-use plastic water bottle waste in the city by encouraging individuals to use refillable water bottles, enabling access to safe drinking water free and safe through the installation and use of water stations across Dubai and creating a culture of conscious living by raising awareness of plastic alternatives and sustainability issues.

The results were written up in Merex Investment’s global impact report which showed how each destination contributed to the sustainability initiative. City Walk saved the most bottled water of the three destinations with 41,254, while 20,627 liters of water were consumed from installed stations. La Plage managed to save 36,160 plastic water bottles and 18,080 filtered water consumed, while La Mer saved 26,806 water bottles and visitors consumed 13,403 liters of water from the fountains.

Overall, the Dubai Can initiative across the city has so far resulted in the installation of 35 water stations with a total of 1,077,474 plastic water bottles saved and 538,737 liters of waste saved. water consumed in the emirate.

About Merex Investment

Merex Investment is a joint venture between Dubai Holding and Brookfield Asset Management, established in 2019 with the aim of creating long-term value for Dubai residents and the business community. The company, valued at approximately AED5 billion (US$1.4 billion), owns and operates a diversified portfolio of retail assets, including The Beach, City Walk and La Mer, which span over 2 million square feet and are home to over 550 retail, leisure, and entertainment tenants.

The asset management company’s strategic investments and partnerships are reimagining the way people experience the city, rethinking the way companies interact with their customers, and rethinking the way urban spaces are designed to create clean destinations, lasting and happy. Merex Investment is firmly established as a partner of choice for local entrepreneurs as well as regional and global companies.

A About CityWalk

City Walk is a design-inspired outdoor lifestyle destination in Dubai spanning an area of ​​over 10 million square feet. Nestled in a prestigious area of ​​Al Safa Street, close to the arterial Sheikh Zayed Road and the sophisticated Jumeirah Street, the family center seamlessly combines options for living, retail, dining, entertainment, of hospitality and well-being in an integrated space to offer visitors a unique sense of community and comfort.

Designed to evolve as a city within a city, City Walk has become the preferred choice for residents and tourists looking for a sophisticated place to shop, dine, socialize and spend quality time in a serene ambiance in the heart from Dubai. City Walk is home to Canada’s University of Dubai and will soon have Talabat’s 150,000 square foot headquarters which will be split into two separate buildings, with the first group of employees expected to move in by Q3 2022.

About La Mer

La Mer is a world-class beachfront destination, located in the prestigious Jumeirah 1 district along 2.5 kilometers of relaxing white sand, which incorporates minimalist and contemporary design with 97 shops, cafes and restaurants, and a mix unique leisure, entertainment, hospitality and residential lifestyle options. Comprising three areas – La Mer South, La Mer Central, home to Laguna Water Park, and La Mer North which encompasses the first freehold developed community in the heart of Jumeirah, called Port de La Mer. La Mer also features Roxy Cinemas and Hawa Hawa, the first such inflatable playground outside of East Asia.

Spanning over 13.4 million square feet of existing and reclaimed land, La Mer is inspired by how the sea carries treasures like driftwood, timber, rusty metal and barrels to the shore to create a magical spectacle. This theme resonates through the undulating layout, architecture and decor, resulting in calm and tranquil spaces where people can feel at ease upon arrival. Sun loungers, comfortable living rooms shaded by palm trees, and water sports equipment are also available for hire.

Inspired by the allure of the Mediterranean, the private neighborhood of Port de La Mer will showcase a stunning collection of homes at the tip of the northern peninsula in La Mer. Combining modern architecture and interior design, the exclusive freehold residences overlook a private beach and a 192-berth marina, where superyachts dance to the rhythm of the ocean.

About the beach

The Beach is a laid-back beachfront that embodies life at its finest – the latest entertainment, delicious cuisine, unique shopping, water sports and a fully equipped outdoor gym offering regular classes. With the Arabian Gulf as a backdrop, The Beach has 55 outlets and is a great place to connect and socialize, whether strolling the minimalist aisles, shopping for the latest trends, taking a bite or while relaxing on the golden white sand. The destination is also home to Roxy Cinemas; an outdoor craft bazaar called “The Market”; ‘Sea Breeze’ sports and leisure site; ‘Splash Pad’ water play area; and a host of other options designed to make a day at The Beach one to remember.

Spanning over 60,000 square feet of retail space, the first-of-its-kind pavilion at The Beach is a day-to-night concept perfect for year-round dining that features six licensed restaurants, where visitors are inspired by the unique and world-class architecture of the venue, as an enclosed, climate-controlled venue with outdoor terraces and transparent retractable roofs.


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